The world’s no.1 bourbon.
Jim Beam was founded in 1795 and has been operated by one family for seven generations. We’ve always created bourbon our way, aging it twice as long as the law requires. That’s how we Make History® every day.
You get what we put in: True passion.
220 years of experience goes into every bottle. Along with corn, rye, malted barley, water, time, pride, and of course, true passion. Isn’t it good to know some things never go out of style? Take a sip and you'll know what we mean.
The taste that made history.
While enjoying his drink, Fred Noe, Jim Beam’s great grandson, always thinks about what his family started in Clermont, Kentucky, more than 200 years ago: the world’s #1 selling bourbon enjoyed by people across the globe.
Not new. No need to improve.
A fuller, smoother Bourbon. That’s what 4 years of aging in new charred oak barrels does to our bourbon. Every drop is worth the effort, and we love the idea of sticking to our great-great-grandfather’s recipe. Seriously.
Created to bring friends together.
A great bourbon becomes even better when you enjoy it with friends. Toast to making history together with a glass of Jim Beam® White Label.*Jim Beam® prohibits the sharing of this work with individuals under the legal purchase age for alcohol.